Privacy Policy

This Privacy Policy explains how Athanasiou Family Lifestyle FZCO collects, uses, stores, and protects personal information when you use the Meli website, online shop, and related services.

By using this website, you agree to the practices described in this Privacy Policy.

Website: Meli

1. Information We Collect

We may collect the following categories of information:

Contact & Order Information

• Name
• Email address
• Phone number
• Shipping and billing address
• Purchase history

Technical Information

• Device type
• Browser information
• IP address
• Cookies and analytics data
• Website interaction data

Communications

• Emails
• Support requests
• Contact form messages
• Newsletter subscriptions
• Feedback and survey responses

2. How We Use Information

We use information to:

• operate and improve the website and shop,
• process orders and deliveries,
• respond to inquiries and provide customer support,
• send newsletters when you opt in,
• improve security and fraud prevention,
• analyze website usage,
• and comply with legal obligations.

3. Cookies & Analytics

We may use cookies, analytics tools, and similar technologies to:

• remember preferences (such as currency),
• improve website performance,
• understand user behavior,
• measure marketing effectiveness,
• and enhance user experience.

Meta Pixel (Maximum Data Sharing)

We use Meta Pixel and the Meta Conversions API with Maximum data sharing enabled. Under this setting, Meta receives both browser-based and server-to-server event data to measure advertising performance, attribute purchases, and match visitors to Meta accounts for ad targeting and retargeting.

Depending on your interactions with our website and shop, this may include:

• name,
• email address,
• phone number,
• location or address details,
• order and purchase information,
• and browsing behavior on our website (such as pages viewed, products viewed, and actions taken).

This data is shared with Meta Platforms, Inc. and its affiliates for advertising, analytics, and audience-building purposes. Server-to-server data sent through the Conversions API may not be blocked by browser-based ad blockers.

You can learn more about how Meta uses this information in Meta’s Privacy Policy and manage your ad preferences in Meta Ad Settings.

You may control cookies through your browser settings. See our Cookie Policy for more detail.

4. Sharing Information

We do not sell personal information.

We may share information with:

• payment processors,
• fulfillment and logistics partners,
• shipping and courier partners,
• hosting providers,
• analytics services,
• Meta Platforms, Inc. (including Meta Pixel and Conversions API with Maximum data sharing, as described in Section 3),
• customer support systems,
• legal authorities when required,
• and trusted operational partners assisting website functionality.

Third-party providers may process information according to their own privacy policies.

5. International Data Processing

Athanasiou Family Lifestyle FZCO operates internationally, and your information may be processed or stored in multiple jurisdictions, including outside the United Arab Emirates.

By using the website, you consent to such transfers where permitted by law.

6. Data Security

We implement reasonable technical and organizational measures to protect information from:

• unauthorized access,
• misuse,
• disclosure,
• alteration,
• or destruction.

However, no digital website or transmission method can guarantee absolute security.

7. Data Retention

We retain information only as long as reasonably necessary for:

• website and shop operations,
• legal compliance,
• dispute resolution,
• security,
• and legitimate business purposes.

Retention periods may vary depending on the type of data and applicable obligations.

8. Your Rights

Depending on your jurisdiction, you may have rights to:

• access your personal information,
• request correction,
• request deletion,
• object to certain processing,
• withdraw consent,
• or request data portability.

Requests may be subject to identity verification and applicable legal limitations.

9. Children’s Privacy

This website is not intended for children under 18 without parental or guardian involvement.

We do not knowingly collect personal information from children in violation of applicable laws.

10. Third-Party Links & Services

The website may contain links to third-party websites, services, or social platforms.

We are not responsible for third-party privacy practices, content, or security.

11. Changes to This Policy

We may update this Privacy Policy periodically.

Updated versions become effective upon posting to the website.

Continued use of this website after updates constitutes acceptance of the revised policy.

12. Contact

For privacy-related requests or inquiries:

Athanasiou Family Lifestyle FZCO
Website: Meli
Email: privacy@meli.ae