Cookies Policy

This Cookie Policy explains how Athanasiou Family Lifestyle FZCO uses cookies and similar technologies when you visit or interact with the Meli website and online shop.

By continuing to use the website, you consent to the use of cookies as described in this policy, unless disabled through your browser or consent settings.

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website.

They help websites:

• remember preferences,
• improve functionality,
• understand user behavior,
• enhance security,
• and personalize experiences.

Cookies may be temporary (“session cookies”) or remain on your device after you leave (“persistent cookies”).

2. How We Use Cookies

We may use cookies and related technologies to:

• remember preferences and settings (such as currency),
• keep your cart and wishlist working,
• improve website speed and performance,
• understand how visitors use the website,
• personalize product recommendations,
• measure marketing and campaign effectiveness,
• and improve website security.

3. Types of Cookies We Use

Essential Cookies

Required for core website functionality such as:

• navigation,
• cart and checkout,
• payment processing,
• and security.

These cookies cannot usually be disabled without affecting website functionality.

Analytics Cookies

Used to understand website usage and improve experiences.

These may collect information such as:

• pages visited,
• device type,
• session duration,
• referral sources,
• and interaction behavior.

Functional Cookies

Used to remember:

• language or currency preferences,
• saved settings,
• and user experience preferences.

Marketing & Advertising Cookies

May be used to:

• measure campaign performance,
• understand audience engagement,
• and provide more relevant communications or advertising.

Third-party advertising or social platforms may place cookies through embedded content or integrations.

We use Meta Pixel with Maximum data sharing enabled. This includes browser cookies and server-to-server event data sent through the Meta Conversions API. Under this setting, Meta may receive personal information such as your name, email address, phone number, location, purchase details, and browsing behavior on our website to measure conversions, build advertising audiences, and deliver or optimize ads on Meta platforms.

You can review Meta’s Privacy Policy and adjust your ad preferences in Meta Ad Settings.

4. Third-Party Technologies

We may use third-party providers for:

• analytics,
• payments,
• shipping,
• embedded media,
• social integrations,
• and marketing tools.

These providers may use their own cookies and tracking technologies subject to their own policies.

Examples may include:

• Google Analytics
• Shopify
• Meta (Meta Pixel and Conversions API, with Maximum data sharing)

5. Managing Cookies

Most browsers allow you to:

• block cookies,
• delete stored cookies,
• or control cookie preferences.

Disabling certain cookies may affect functionality, personalization, or access to parts of the website.

Browser management information can usually be found in your browser settings or help documentation.

6. Updates to This Policy

We may update this Cookie Policy periodically to reflect:

• website changes,
• legal requirements,
• or technology updates.

Updated versions become effective upon posting to the website.

7. Contact

For questions regarding cookies or data usage:

Athanasiou Family Lifestyle FZCO
Website: Meli
Email: privacy@meli.ae